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One such story from this year pinpointed 5 January as the most popular day of the year for internet dating.
The dating site generally sees a 25 to 30 per cent boost in traffic between Christmas and 14 February, and their survey even went as far as to pick 8.57pm on 5 Jan as the most likely time to find love online.
Always listen to your elders, they're wiser than you know.
The tactic has paid off over the years — the site has a huge number of Irish users (a random search for 29-year-old women within ten miles of Wexford throws up 152 accounts, for instance — not entirely scientific, but it certainly indicates the popularity of the service).
For some, the prospect of filtering through dating profiles can seem just a touch too impersonal, while others simply cringe at the prospect of having to encapsulate all aspects of their personality in three paragraphs and 12 eye-catching keywords.
(More than half of all Irish POF users seem to begin their profile with the phrase ‘Don’t really know what to write here…’ while almost all seem to run out of hobbies once they’ve worked through the list of ‘socialising, music, cinema…’).
Several single people who spoke to for this piece said they had also turned to another free site recently — Ok Cupid, citing a more up-to-date design as one of the main reasons.
For those looking for a halfway house between a full-service site and the real-world bar scene, the relatively new dating app Tinder has been proving popular with college-age and early 20s daters since its launch in late 2012.
It’s main advantage being that it’s absolutely free to use.